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While dupes are growing more popular, beauty enthusiasts prefer to pay top-dollar for premium products, according to analysts.
October 1, 2023
By: Lianna Albrizio
Associate Editor
Three-quarters (74%) of makeup users agree that affordable makeup products work just as well as premium ones, according to Mintel research. This suggests a makeup culture favorable toward so-called “dupes.” With the rise in their popularity, a third of makeup consumers ages 18-24 (33%) and 25-34 (35%) say they have purchased a makeup dupe after watching a video on social media. Dupes aside, 41% of those who believe affordable and premium products are comparable in efficacy a...
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